A smartphone glowing on a bedside table in a softly lit bedroom at dawn, with a hand reaching out from under the duvet
phonewakemenot

WHAT THE SLEEP RESEARCH SAYS

Five more
minutes?

55.6% of sleep sessions ended in a snooze

AI-generated image, not a photograph of a real person or place.

The alarm goes. The thumb finds snooze.

Pressing snooze is one of the most common ways to start the day, yet it has been studied surprisingly little. Recent research has started to measure how often people snooze, and what it does to sleep and the groggy first minutes after waking.

Check your snooze

THE SHORT ANSWER

Common, short,
and mostly harmless.

Three findings from recent studies
of the snooze button.

HOW COMMON

More than half of mornings

In more than 3 million nights logged by phone users, 55.6% of sleep sessions ended with a snooze, pressed 2.4 times on average.

See the numbers

IN THE LAB

30 minutes cost about 6

In a Swedish lab study, 30 minutes of snoozing cost about 6 minutes of sleep and improved or did not affect thinking tests straight after rising.

Check your snooze

THE FOG

Sleep inertia fades

The grogginess after waking, called sleep inertia, usually returns to pre-sleep levels within about 30 minutes, sometimes 15.

Why mornings feel foggy
A person seen from behind sitting up in bed, stretching towards a window in the early morning light
AI-generated image, not a photograph of a real person or place.

WHAT THE GUIDANCE SUGGESTS

Gentler mornings,
fewer snoozes.

The research does not say snoozing is harmful for most people. It does point to regular sleep and a little patience with the first half hour.

  1. Keep regular hours

    The NHS says a regular sleep routine makes it easier to fall asleep, and suggests keeping it the same even on days off.

  2. Give yourself 30 minutes

    Sleep inertia usually fades within about half an hour, so avoid important decisions in the first minutes.

  3. Watch your bedtime

    In the phone study, going to bed later than usual went with more snoozing, and earlier bedtimes with less.

  4. Notice your pattern

    In the Swedish survey, morning drowsiness and shorter sleep were more common among people who snooze.

TWO NUMBERS WORTH KNOWING

We snooze a lot,
and briefly.

Two figures from a 2025 study of
21,222 sleep-app users on 4 continents.

55.6%

Sleep sessions that ended with a snooze

Snoozing was more common in women than men, and in sleep sessions longer than 9 hours. Earlier studies put snooze use at 30 to 60% of people, depending on the group.

HOW OFTEN · SCIENTIFIC REPORTS 2025

10.8 min

Average time spent snoozing, when people snoozed

Users pressed snooze 2.4 times on average. The UK made up 12.7% of the 21,222 users, the second-largest group after the US.

HOW LONG · SCIENTIFIC REPORTS 2025

The authors say more research is needed on how snoozing affects daytime performance. The data came from users of a single sleep-tracking app, so they are not a random sample of the population.

CHECK YOUR SNOOZE

How long
do you snooze?

Pick the snooze habit closest to yours to see what the studies found. The bar shows how much snooze time each habit involves.

Based on Sundelin and colleagues (2023) and a 2025 study of smartphone sleep-app users in Scientific Reports. General information, not medical advice.

Snooze check

Choose a habit
Up at the first alarmNo snooze

Less than half of logged sleep sessions in the phone study ended this way. People who went to bed earlier than usual used snooze less.

A couple of presses≈ 10.8 minutes

When a session ended in a snooze, users pressed it 2.4 times on average and spent about 10.8 minutes snoozing.

Snooze after snooze≈ 20.2 minutes

Heavy snoozers pressed about 4 times and snoozed about 20.2 minutes, and their bed and wake times were more erratic.

A planned half hour30 minutes

In the lab, 30 minutes of snoozing cost about 6 minutes of sleep, prevented waking from deep sleep, and had no clear effect on mood or morning sleepiness.

Sources: Sundelin, Landry and Axelsson, Journal of Sleep Research (2023); Snooze alarm use in a global population of smartphone users, Scientific Reports (2025).

Morning light through curtains falling across an unmade bed, a phone resting on the pillow
AI-generated image, not a photograph of a real person or place.

WHY MORNINGS FEEL FOGGY

The brain takes time
to come back online.

Sleep inertia is the temporary sleepiness, disorientation and impaired performance on waking. Blood flow in the brain stays lower than before sleep for up to half an hour, and the front of the brain takes longest to recover.

It is worse after sleep loss and when waking during the biological night. A review in Nature and Science of Sleep found no clear evidence yet that any quick fix, such as light or sound, reliably removes it.

In conversation

Questions people ask

Is it bad to hit snooze?

Not necessarily. A 2023 lab study of habitual snoozers found 30 minutes of snoozing improved or did not affect thinking tests on rising, and had no clear effect on mood, morning sleepiness or overnight sleep.

How much sleep does snoozing cost?

In that study, 30 minutes of snoozing resulted in about 6 minutes of lost sleep, while preventing awakenings from deep, slow-wave sleep.

How many people snooze?

In a 2025 study of more than 3 million nights from 21,222 phone app users, 55.6% of sleep sessions ended with a snooze. Earlier studies suggested 30 to 60% of people use snooze.

Why do I feel groggy when I wake up?

That is sleep inertia: temporary sleepiness and slower thinking after waking. Studies show it usually returns to pre-sleep levels within about 30 minutes, and sometimes within 15.

Who snoozes most?

Snoozing was more common in younger people and later chronotypes, or night owls, in the Swedish survey, and in women and people who went to bed later than usual in the phone study.

Sources

Each figure on this page comes from the sources below.

  1. Snooze alarm use in a global population of smartphone users, Scientific Reports (2025), PMC
  2. Sundelin, Landry and Axelsson (2023), Is snoozing losing?, Journal of Sleep Research (PubMed)
  3. Hilditch and McHill (2019), Sleep inertia: current insights, Nature and Science of Sleep (PMC)
  4. NHS Every Mind Matters: How to fall asleep faster and sleep better

ABOUT THIS NAME

Interested in leasing phonewakemenot.com?

phonewakemenot.com is part of the DoodleSale portfolio. It isn't in an auction right now, but you can ask about leasing it.

Ask about this name